Pragmatic Play Partners with DAZN BET to Launch Sportsbook in Spanish Market

Meri Zimic - Author Written by Meri Zimic Published in HomeOntario Casino News 2 minute read November 20, 2023
Pragmatic Play logo alongside DAZN BET logo with a laptop and smartphone displaying the new sportsbook interface.

In a significant move within the iGaming industry, Pragmatic Play has launched its latest Sportsbook product in the Spanish market, through a collaboration with DAZN BET. This development not only strengthens Pragmatic Play's position as a key content supplier but also mirrors emerging trends in the Ontario sports betting landscape.

Pragmatic Play's Strategic Expansion

The release of Pragmatic Play's Sportsbook is a result of their significant agreement with DAZN BET, aimed at providing a comprehensive iGaming solution. This move signifies the company's ambition to be a preferred supplier across various iGaming verticals, including sports betting, slots, live casino, and virtual sports.

Technological Integration: Enhancing Betting Experiences

The successful integration of the Sportsbook into DAZN BET's offerings has been facilitated by the Player Account Management (PAM) Platform technology from Pragmatic Solutions. This technology has been foundational for DAZN BET and now extends the reach of Pragmatic Play’s Sportsbook to all Pragmatic Solutions’ licensees.

Implications for Ontario's Gambling Market

The launch of Pragmatic Play's Sportsbook in Spain reflects a growing trend towards the diversification of gambling services, a trend that is also noticeable in the Ontario gambling market. With Ontario's ongoing evolution in online gambling, especially in sports betting, such developments offer insights into the future direction of the industry in the region.

Industry Leaders' Insights

Gareth Crook, VP of Sports at Pragmatic Play, highlighted the significance of their partnership with DAZN BET, marking their entry into the competitive sports betting market. Simon Gatenby, CMO at DAZN BET, also expressed enthusiasm about leveraging Pragmatic Play's Sportsbook, emphasizing the potential for an enhanced betting experience for their customers.

Pragmatic Play’s Continued Growth

In addition to the Sportsbook, Pragmatic Play continues to expand its portfolio, releasing up to eight new online slot titles monthly and offering live casino and bingo games, all accessible through a single API. This approach of multi-product offerings is something that operators in the Ontario sports betting market can observe and learn from as they navigate the dynamic world of online gambling.

Our Perspective

Pragmatic Play's introduction of its Sportsbook in Spain, with its focus on technological innovation and diverse offerings, reflects a broader trend in the online gambling industry. For Ontario, adapting to these trends and focusing on user experience and technological advancements could be crucial for the continued growth and competitiveness of the local sports betting and gambling market.

The partnership between Pragmatic Play and DAZN BET represents a strategic and innovative advancement in the iGaming industry. This collaboration, particularly in the Spanish market, exemplifies the growing trend of integrating diverse betting platforms with advanced technologies. At OntarioGambling.ca, we believe this move will not only enhance the user experience but also set new benchmarks in online sports betting, influencing future developments in the global iGaming landscape.

Source: Pragmatic Play News

Meri Zimic - Author
Meri Zimic - Author

With more than half a decade of experience, Meri Zimic has been planning, writing, and publishing content for OntarioGambling.ca and the GambleSites Network since the inception. With her Bosnian heritage, she loves the multi-cultural aspect of Ontario and it's varied players.

More News on OntarioGambling.ca

The Latest Ontario Online Gambling News & Promotions

Straight to Your Inbox